Top Party Schools Vow To Combat Binge Drinking, Then Sell Branded Shot Glasses

Top Party Schools Vow To Combat Binge Drinking, Then Sell Branded Shot Glasses

The University of Iowa is one of many schools that licenses its trademarked logo to Jell-O for small molds about the size of gelatin shots. Syracuse University, like the University of Iowa before it , is vowing to combat student binge drinking after being named the Princeton Review’s top party school in the nation. One step Syracuse has already taken is to complain to nearby property managers about Castle Court, an apartment parking lot where students traditionally gather to drink . Earlier this summer, the complaints led the private company to ban parties in Castle Court, much to the chagrin of students. But while they’ve lost a hangout spot, ‘Cuse undergraduates can still have their branded beer pong tables and ping-pong balls . And they can pound double shots from glasses branded with Syracuse’s Otto the Orange — a result of the university making a trademark agreement with companies that manufacture those glasses. Meanwhile, Iowa may have slipped to the No. 2 party school this year, but it’s still one of nearly two dozen universities taking heat from Vocativ writer Adam K. Raymond for licensing its image to Jell-O for small molds about the size of jello shots . (And let’s be clear, students are definitely using the molds for jello shots.) In short, both Syracuse and Iowa are pushing the message that they’re cracking down on out-of-control partying, while also collecting money off drinking paraphernalia branded with their schools’ names. When the University of Iowa was named the nation’s top party school in 2013, it was quick to note its efforts to combat dangerous drinking among its students. For instance, the school required all first-year students to take a course on alcohol that encouraTop Party Schools Vow To Combat Binge Drinking, Then Sell Branded Shot Glasses

Top Party Schools Vow To Combat Binge Drinking, Then Sell Branded Shot Glasses

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Syracuse University, like the University of Iowa before it, is vowing to combat student binge drinking after being named the Princeton Review’s top party school in the nation.

One step Syracuse has already taken is to complain to nearby property managers about Castle Court, an apartment parking lot where students traditionally gather to drink. Earlier this summer, the complaints led the private company to ban parties in Castle Court, much to the chagrin of students.

But while they’ve lost a hangout spot, ‘Cuse undergraduates can still have their branded beer pong tables and ping-pong balls. And they can pound double shots from glasses branded with Syracuse’s Otto the Orange — a result of the university making a trademark agreement with companies that manufacture those glasses.

But like Syracuse and many other schools, Iowa has also allowed the use of its trademarked logo for ping-pong balls — a piece of sports equipment more often associated with drinking games than table tennis among undergrads.Top Party Schools Vow To Combat Binge Drinking, Then Sell Branded Shot Glasses

ged them to make “small changes to reduce negative consequences.” One example : “avoiding drinking […]

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